Many focus group participants give false opinions unintentionally caused by ‘group think’, ‘wish to please’ or contrary personalities. Using our “True Feelings” methodology, we determine which statements are true and which are not. This is ‘no holds barred’ research, so be prepared: you may not like what you hear but you will like the end results.

We also double-check that the Focus Group participants really are your customers and not professional ‘focus groupies’. If we can’t get the right people in the room, it doesn’t happen that day. Bad information is worse than no information.